While your e-commerce site might look incredible and offer truly high-quality and one-of-a-kind products that you know your targeted audience is interested in, if it isn’t getting a lot of traffic, all of your efforts are for naught.
How can you your e-commerce site’s traffic and make more sales? The answer is simple: start a blog!
Like many other e-commerce site owners, you might be thinking that a blog is pointless. After all, your main objective is to create a killer online shop and encourage people to purchase products. Why would anyone be interested in reading a blog when you want them to purchase what you are selling?
Keep on reading to find out why starting and maintaining a blog is one of the best things that you can do for the success of your e-commerce site.
PS: Check out our Ecommerce SEO Services for Your Business
The Benefits of Having a Blog
No matter what type of website you own, getting as much traffic as possible is your goal. One often neglected traffic channel for e-commerce site owners is natural, organic traffic.
What is organic traffic? It’s traffic that is derived of visitors who find your website after they enter a term or terms on a search engine, such as Google, Yahoo, or Bing. Organic traffic plays a huge role in the success of your business as it improves your search engine rankings, which makes you more visible on the Internet, and therefore makes it easier for people to find your e-commerce site.
Content is King
The best way to increase organic traffic to your site is by making use of best practices in search engine optimization.
When it comes to SEO best practices, none are as important as content. As the old saying goes, “content is king”. High-quality, useful, engaging, relatable content that is regularly added to a site can do wonders for driving organic traffic and increasing your search engine rankings. A blog is the perfect way to add more content to your e-commerce site!
Useful content helps you generate back links. What’s a back link, you ask? It’s a link that other site owners place on their websites that direct their readers back to your site.
Back links are a great way to attract even more organic traffic to your site and visitors who are interested in purchasing the products that you are selling on your e-commerce site.
Become an Authority
People trust names that they are familiar with. They are more likely to buy from a shop that they know, that they recognize, and that has a great reputation.
A blog can help turn your e-commerce site into the authority for whatever industry you are in. Your blog can make your e-commerce store the first one that people think of when they are interested in purchasing products like the ones that you offer.
Why can a blog help make you an authority? Because you are more relevant, you are more relatable, and you become more trustworthy.
It’s a Great Way to Provide Customer Service
As a reputable e-commerce site owner, you know how important customer service is. There’s no doubt that you provide your shoppers with a means of getting in touch with you to ask questions and resolve issues. However, some people are hesitant to contact customer service or they just don’t have the time.
By starting a blog, you can answer common questions and resolve issues that your current or potential customers might be having – or could have in the future. Write up some blogs that discuss issues that people might be facing and how your products can be a great solution to those issues, or posts that teach your shoppers how to use the products you offer so that they can get the most out of them.
Boosts Conversion Rates
A blog is a great platform to start a discussion that relate to popular topics. By offering useful information that your customers can relate to and engage with, you can drastically improve the conversion rates for your e-commerce site. Think about it: Wouldn’t you be more inclined to buy something from a company that understands you and that you can relate to? – The same is true for your customers!
A blog is one of the most cost-effective marketing platforms. They can generate tons of traffics, leads, and conversions, and all for a relatively low price. A single well-written blog post that contains evergreen content can continue to generate traffic and conversions for your website for years to come!
Given all of the benefits that a blog can offer your e-commerce site, there’s no question that you should consider adding one. A blog can take the success of your site to the next level. Don’t forget to check out the Ecommerce SEO metrics you should be measuring.
This is a special post by Amy Chen.
Amy Chen is a digital marketing specialist for ClickMinded, company offering excellent SEO Training and Consulting. She has been helping the company grow for the past two years. She is primarily involved in the SEO space, but loves everything and anything related to digital.